My schedule of investments is listed below. Please note that this is a starting point for discussion for specific projects. The listed investments are standard in the industry, but may be modified in certain circumstances.
Where there are ranges, it is because there are many factors that determine the level of investment. Examples include topic complexity, breadth of assignment, extent of research to be done, and turnaround time.
Projects subject to an ongoing retainer and bundled projects may net a lower investment. Rush projects may net a higher investment. If you are interested in a service that is not listed below, please contact me by email or phone.
| Service Description | Estimated Investment |
|---|---|
| Long Copy Sales Letter | $3,000-$5,000 |
| Direct-mail package, lead generation | $2,000-$3,500+ |
| Direct-mail package — mail order | $2,000-$7,500+ |
| Renewal series | $1,500-$2,500/letter |
| Blanket renewal insert | $2,500-$3,500 |
| Self-mailer | $750-$2,500 |
| Postcard or double postcard | $750-$1,500 |
| Brochure | $750-$1,500/page |
| Newsletter | $600-$1,500/page |
| Article or Advertorial | $1-$1.50/word |
| Press Release (1-2 pages) | $500-$1,000 |
| Website — home page | $1,500-$3,500 |
| Website — other pages | $750-$1,250/page |
| Email, short copy | $250-$2,000 |
| Email, long copy | $750-$3,500 |
| Email Autoresponders (Series) | $150-$1,000/email |
| E-zine ad | $250-$1,000 |
| Blog Post (depending on length) | $100-$800/post |
| Social Media set-up | $500/network |
| Social Media post and monitor/manage feeds (1-2 hours/day, 5 days a week) | $1,000/month |
| Marketing Strategy and Planning | $100-$150/hour |
| Case Study | $1,200-$2,000 |
| White Paper | $2,000-$7,500 |