Excellent B2B and B2C Copywriting for
the construction and décor industry

Services and Investments

My schedule of investments is listed below. Please note that this is a starting point for discussion for specific projects. The listed investments are standard in the industry, but may be modified in certain circumstances.

Where there are ranges, it is because there are many factors that determine the level of investment. Examples include topic complexity, breadth of assignment, extent of research to be done, and turnaround time.

Projects subject to an ongoing retainer and bundled projects may net a lower investment. Rush projects may net a higher investment. If you are interested in a service that is not listed below, please contact me by email or phone.

Service Description Estimated Investment
Long Copy Sales Letter $3,000-$5,000
Direct-mail package, lead generation $2,000-$3,500+
Direct-mail package — mail order $2,000-$7,500+
Renewal series $1,500-$2,500/letter
Blanket renewal insert $2,500-$3,500
Self-mailer $750-$2,500
Postcard or double postcard $750-$1,500
Brochure $750-$1,500/page
Newsletter $600-$1,500/page
Article or Advertorial $1-$1.50/word
Press Release (1-2 pages) $500-$1,000
Website — home page $1,500-$3,500
Website — other pages $750-$1,250/page
Email, short copy $250-$2,000
Email, long copy $750-$3,500
Email Autoresponders (Series) $150-$1,000/email
E-zine ad $250-$1,000
Blog Post (depending on length) $100-$800/post
Social Media set-up $500/network
Social Media post and monitor/manage feeds (1-2 hours/day, 5 days a week) $1,000/month
Marketing Strategy and Planning $100-$150/hour
Case Study $1,200-$2,000
White Paper $2,000-$7,500